Contract Role
Marketing provided limited direction via creative brief. For email, I crafted a sales strategy and built a storyline based on product selection and customer usage.
AUDIENCE SIZES 20-50K+
PATTERN BRANDS
In-House Role
The editorial team had monthly meetings with growth and performance to chat through goals and objectives. Each copywriter spearheaded the direction of the emails they were assigned and worked in tandem with a graphic designer to bring the concept to life.
AUDIENCE SIZE: ABOVE 100K
PARACHUTE HOME
In-House Role
Copywriters were given minimal direction and had creative freedom to draft storylines based on categories, seasons, and collaborations.
AUDIENCE SIZE: ABOVE 500K
POTTERY BARN KIDS
