@ehretwinery

INSTAGRAM CONTENT BEFORE + AFTER

• ACCOUNT AUDIT + REFINEMENT

• BRAND VOICE DEVELOPMENT

• CONTENT STRATEGY + PLANNING

• EVENT MARKETING

• LIFESTYLE PHOTOGRAPHY

  • Implementing more lifestyle-driven content that was less posed and more action-shot heavy or candid gave new life to still frames. The family-run winery aspect was not visually showcased, so we infused the account with brand-focused personality and made it more distinguishable from corporate competitors.

• SALES MARKETING + STORYLINE ALIGNMENT

  • Finding unique, inherently authentic ways to implement soft selling techniques that supported business goals and simultaneously attracted new visitors and wine buyers was always top of mind with every post.

  • Mimicking the sense of warmth and the inviting nature of EHRET’s tasting experiences through their online content was our main goal. Steering away from more generic or manufactured-looking boosts customer retention and cultivates trust outside of physical visitation.